Courses

Five ways in. One of them is right for where you are.

From a $27 introduction to a full business setup. Below is what each one actually includes, side by side, so you can pick on the facts rather than on the sales page.

Try it

Online Training Class

$27

One-off

The cheapest way to find out whether this trade is for you.

  • Materials and tools explained
  • A first chargeable finish
  • How the industry works
  • Private community access
Start for $27

Start here properly

Venetian Plaster Masterclass

£997

One payment · lifetime access

The whole trade — 90+ tutorials across 14+ finishes, plus the business side.

  • Theory, preparation and full process
  • Venetian and surface design finishes
  • Business and marketing modules
  • One-to-one mentoring from Tom
View course

Specialise

Marble Masterclass

£600

Inc VAT · lifetime access

Real marble by hand, seamless across walls, ceilings and pillars.

  • Carrara, Calacatta, shadowed, classic
  • Veining, high sand polishing, gold leaf
  • Best taken after the core course
View course

Hands on

In-Person Training

From €1,250

Per person · Belgrade, Serbia

3–10 days with someone correcting your trowel as you work.

  • Groups of four, or one-to-one
  • Full walls, all materials supplied
  • One-to-one includes stay and transfers
View training

Full setup

Business in a Box

£5,000

+ VAT · limited places

The training plus the business built for you, and support until you've made £20,000.

  • Every masterclass, plus group coaching
  • Done-for-you website and lead system
  • Contracts, tools and materials
  • Approved applicator listing
View package

Side by side

What each one includes.

The honest version. Where something isn't included, it says so.

Comparison of Italiwalls courses
  Online Class$27 Venetian Plaster Masterclass£997 Marble Masterclass£600 inc VAT In-Person TrainingFrom €1,250 pp Business in a Box£5,000 + VAT
Format OnlineOnline, self-pacedOnline, self-pacedIn person, BelgradeOnline + 1-2-1
Best for Deciding if it's for youLearning the tradeAdding a specialismFixing what you can't self-diagnoseStarting a business
Experience needed NoneNoneCore course firstHelps to have practisedNone
Finishes covered One14+4 marble, plus extrasBuilt around youAll of them
Video tutorials Introductory90+Full courseEverything
Theory & preparation
Business & marketing Course + coaching
1-2-1 mentoring Full-time support In the room Until £20,000
Tools & materials Supplied on site
Website & lead system
Contracts & paperwork
Approved applicator listing
Private community
Supplier discounts
Access LifetimeLifetimeLifetime3–10 days on siteLifetime

Scroll the table sideways to see every course.

Still not sure

Pick by where you actually are.

Most people overthink this. Three honest answers, depending on your situation.

"I'm curious but not committed." Spend $27 and find out. It's less than a bag of plaster, it gets you into the private community, and it answers most of what people email us about before they buy anything bigger.

Start for $27

"I want to learn this properly." The Venetian Plaster Masterclass. It's the whole trade plus the business side, and everything else builds on it. Add the Marble Masterclass later once the fundamentals are reliable.

View the Masterclass

"I want this to be my income." Business in a Box, or a call to find out if it isn't right for you yet. If the honest answer is start smaller, we'll say so.

Book a call

Choosing

Questions people ask before deciding.

Why is the Marble Masterclass cheaper than the core course?

Because it's narrower, not because it's lesser. The Marble Masterclass covers one specialism in depth. The Venetian Plaster Masterclass covers the whole trade — 90+ tutorials, 14+ finishes, theory, preparation and the business side. Price follows scope, not difficulty.

Which order should I do them in?

Core course first, then marble, then in-person training once you know specifically what you're getting wrong. Doing marble first is possible but you'll waste material learning fundamentals the expensive way, and in-person is worth far more when you arrive with real questions.

Do I have to buy the $27 class before the bigger ones?

No. It's there for people who aren't sure yet. If you already know you want to learn this, go straight to the Masterclass.

Can I upgrade later?

Talk to us. If you buy a course and later decide you want the full business setup, we'll take a sensible view rather than making you pay twice for the same training.

Are these prices in different currencies?

Yes — the introductory class is priced in dollars for our international audience, the online courses in pounds, and the in-person training in euros because it runs in Serbia. Your card provider handles the conversion at checkout.

What if I pick the wrong one?

There's a 14-day refund policy on the online courses, and we'd honestly rather point you at the cheaper option than take money for something that doesn't fit. Ask before you buy if you're unsure.

Not sure?

Tell us where you're starting from.

Send us what you're trying to get to and we'll tell you which course fits — including if that's the cheapest one.